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About us

Venture Cup Sverige

We are the Swedish non-profit association that has helped people all over Sweden turn a business idea into a real company since 1998 through competitions, expert feedback, education and networks.


Who we are

Venture Cup Sverige is a non-profit association (Swedish ideell förening), registration number 802409-4339, with its registered seat in Gothenburg, Sweden. We operate nationwide from our offices in Gothenburg, Stockholm and Malmö.

The association was founded in 1998 on the initiative of McKinsey & Company together with Chalmers University of Technology, the University of Gothenburg and Innovationsbron. Today we are supported by all of Sweden's major universities and run in partnership with both the private and the public sector.

Who we serve

Aspiring entrepreneurs

Students, researchers, university staff and anyone else with a business idea, regardless of background, hometown or industry. For many of our participants, this is their first company.

Business and academia

Experienced entrepreneurs, investors, industry experts and academics who volunteer their time as jury members, mentors and speakers, and who get to meet tomorrow's companies early.

Participants and jury at a Venture Cup event

Our programs and services

Everything we do serves one purpose: making it easier, and less lonely, to turn an idea into a business.

The VENTURECUP competition

Our main competition, for those who already have a company or a well-developed business idea. Entries are assessed by an expert jury and the competition is decided through regional heats and a national final.

The IDEA competition

The low threshold entry point. All you need is an idea and a short submission, made for those who have not yet got started but want to test whether the idea holds up. Both competitions are free to enter.

Expert jury feedback

Every entry receives written feedback from business developers, investors and industry experts. For many participants, that assessment is the single most valuable part of the process.

Education and workshops

Courses and workshops together with universities and partners, among them “From Idea to Investment Decision in Three Days” with Berghs School of Communication.

Events and inspiration

Regional finals, a national final and seminars that every year bring together thousands of participants, partners and investors across Sweden.

Network and mentorship

Access to mentors, investors and partner companies, as well as a growing alumni network of companies that once stood on our stage themselves.

Our impact

1998The year the association was founded
18,000+Business ideas have competed since the start
~30%Of the ideas have turned into businesses
30,000+Entrepreneurs have competed
“RaySearch Laboratories would not exist today if I had not come into contact with Venture Cup.” Johan Löf, founder & CEO, RaySearch Laboratories

How we are run and funded

Venture Cup Sverige is a non-profit association with no profit motive. Our work is made possible by partnerships with companies, universities and public sector organisations, and by all the entrepreneurs, investors and experts who each year volunteer their time to read entries, coach participants and serve on our juries. Any surplus goes straight back into the organisation.

Read our mission and vision Contact us